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Technology leaders today have enormous opportunities to shape the success of the companies they work for, from delighting customers to growing revenue and contributing to the creation of a healthy workplace.
But to do that successfully, however, requires more than just technical expertise. The best technology leaders have mastered the art of effectively communicating both the vision and the ongoing program implementation activities to employees throughout the organization that is impacted by these changes – and, through them, to partners and customers.
However, effectively communicating during initiatives that involve behavioral change is one where many technology leaders have limited experience. In most project implementation models, communication is often a line item consisting of a few emails and a training session or two.
This whitepaper is designed to help you as a technology professional understand the communication-related causes of change initiative failures and develop strategies to address them. Mastering this will help you more successfully deliver the business benefits of technology to your company and accelerate your own career growth.
Neil Lieberman
Head of US Marketing
Selecting the right digital signage software can be a complex and overwhelming task. With the seemingly unlimited number of options available, it’s crucial to get your selection right, as not all platforms are equal. To make it easier to get the right digital signage platform, we’ve created an RFP template for you to use to help ensure you get the solution that meets your unique needs.
Securing leadership support for internal communication initiatives can often feel like an uphill battle. Many communications professionals find it challenging to get executives to recognize the value of effective internal comms, making it difficult to drive engagement and alignment across the organization. But with the right strategies, communicators can bridge this gap and bring leadership on board, securing extra support and resources.
Internal communicators are at the heart of their organizations, connecting all the dots, bringing cohesion to whatever chaos the world introduces, and ultimately moving their companies forward. Simply put, IC is crucial, and therefore, communicators are constantly busy. In that rush to ensure effective employee communications, we've found that communicators are spending less time thinking strategically about their own careers. That's why we want to set aside time to talk about how to advance your career in IC—while at the same time ensuring the steps you take are beneficial for your organization.
