Poppulo now reaches 50 million employees globally
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Successful business executives know the value and benefits of having great employee communications. It shapes the culture of an organization, impacts productivity, and influences employee engagement.
But what about when communication isn’t what it should be, when employees are either kept in the dark or not informed as they should be about company purpose, goals, and direction, their own roles, and what’s expected from them?
The answer is straightforward and unambiguous—poor employee comms hurts employees, customers, and ultimately the financial bottom line. The question is, how much?
At Poppulo, we work closely with the best companies in the world who take their employee communication very seriously indeed. But to truly understand the impact that good comms—and bad comms—can have on the business, we decided to embark on a research project to quantify that value.
We commissioned an independent research company to survey 500 C-Suite and senior executives at companies with over 5,000 employees in the USA, EU, and UK—and we presented the findings at a webinar hosted by Priya Bates, President of Inner Strength Communication Inc., and Rich Tobin, Director of US Sales at Poppulo.
In this executive brief, we’ll dive into the key takeaways from the webinar, plus how internal comms can have a larger impact on the workplace and customer experience.
Christine Kendall
Content Marketing Manager, Poppulo
Priya Bates
President, Inner Strength Communication Inc.
Rich Tobin
Director of Sales US
As we enter 2025, employee communication professionals face a landscape defined by constant change and pervasive uncertainty, both inside and outside the workplace. In this dynamic environment, the future of internal communications in the era of AI has become a highly debated topic.
Structuring your internal communications campaign correctly from the start is critical if you want to understand the true impact of comms—across all the types of things you communicate.
Don’t miss Poppulo’s final webinar in 2024, where you’ll gain insights on the leadership communication trends that will shape 2025. Join Zora Artis, IABC Fellow and leading alignment and communication strategist, as she explores strategies for building trust, enhancing decision-making, and leading purposefully in a world of increasing complexity and continuous change.
