Inspired Gear

Poppulo now partnered with Amazon Signage

Learn More

Poppulo
The Ultimate Guide to Buying Digital Signage Software
WHITEPAPERS

The Ultimate Guide to Buying Digital Signage Software

About this Whitepaper

The digital signage industry is growing at an incredible pace, with an expected value of $25 billion by 2029. It’s clear that businesses today recognize the value of investing in digital signage to reach their target audiences—whether that’s employees, customers, visitors, or anyone on-site.

While already prevalent in public spaces across a variety of industries, digital signage is increasingly being relied on to reach deskless workers. With 80% of the global workforce being deskless, digital signage is one of the few ways to engage workers that don’t have access to a smartphone, laptop, or other devices while at work. As a result, businesses in all industries are investing in digital signage to not only transform the way they communicate, but also solve multiple other business challenges and create additional value for employees and customers.

However, with numerous digital signage options available, choosing the right software for your needs can be a daunting task.

The purpose of this guide is to give you a solid understanding of what to look for in digital signage software and how to choose the best solution for your requirements. Whether you’re aiming to engage employees, enhance brand visibility, improve the customer experience, boost sales, or streamline internal communications, the right digital signage software can be a game-changer for your business.

Author

 Christine Kendall

Christine Kendall

Content Marketing Manager, Poppulo

Related content

How to Build a Successful Career in Internal Communications: Insights from an IC Recruiter

How to Build a Successful Career in Internal Communications: Insights from an IC Recruiter

Internal communicators are at the heart of their organizations, connecting all the dots, bringing cohesion to whatever chaos the world introduces, and ultimately moving their companies forward. Simply put, IC is crucial, and therefore, communicators are constantly busy. In that rush to ensure effective employee communications, we've found that communicators are spending less time thinking strategically about their own careers. That's why we want to set aside time to talk about how to advance your career in IC—while at the same time ensuring the steps you take are beneficial for your organization.

Internal Communications
Effective Digital Signage in Higher Education: Real World Applications and Trends

Effective Digital Signage in Higher Education: Real World Applications and Trends

Digital signage has revolutionized communication within universities and colleges, enhancing the experience for students, faculty, and visitors. Over the last 20 years, digital signage has evolved from simple display screens to sophisticated networks that integrate with various campus systems, providing dynamic and interactive content catered to the right audiences for any campus location. The ability to deliver real-time information, promote events, and ensure safety through emergency alerts has made digital signage an indispensable tool in higher education.

Digital Signage
Hospitality in the Digital Age: How Signage is Revolutionizing the Guest Experience

Hospitality in the Digital Age: How Signage is Revolutionizing the Guest Experience

Over the past two decades, digital signage has transformed the hospitality industry, becoming an essential tool for elevating guest experiences, improving staff communication, and boosting revenue. From interactive lobby concierge screens and personalized messaging on readerboards, to real-time updates and branded upsell opportunities, digital signage continues to redefine how hotels and resorts connect with guests and employees.

Digital Signage