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The digital signage industry is growing at an incredible pace, with an expected value of $25 billion by 2029. It’s clear that businesses today recognize the value of investing in digital signage to reach their target audiences—whether that’s employees, customers, visitors, or anyone on-site.
While already prevalent in public spaces across a variety of industries, digital signage is increasingly being relied on to reach deskless workers. With 80% of the global workforce being deskless, digital signage is one of the few ways to engage workers that don’t have access to a smartphone, laptop, or other devices while at work. As a result, businesses in all industries are investing in digital signage to not only transform the way they communicate, but also solve multiple other business challenges and create additional value for employees and customers.
However, with numerous digital signage options available, choosing the right software for your needs can be a daunting task.
The purpose of this guide is to give you a solid understanding of what to look for in digital signage software and how to choose the best solution for your requirements. Whether you’re aiming to engage employees, enhance brand visibility, improve the customer experience, boost sales, or streamline internal communications, the right digital signage software can be a game-changer for your business.
Christine Kendall
Content Marketing Manager, Poppulo
With digital signage, seeing is believing. Explore this lookbook to gain inspiration, get insight into top applications across a variety of industries, and explore what's possible with digital signage from Poppulo.
When it comes to implementing or managing digital signage at scale—a lot of questions must first be answered. In this webinar, experts from Poppulo’s hardware team will cover the many technical details that must be considered before ever deploying a single piece of content to your digital signage, including best practices for hardware selection, implementation, and ongoing network management.
Selecting the right digital signage software can be a complex and overwhelming task. With the seemingly unlimited number of options available, it’s crucial to get your selection right, as not all platforms are equal. To make it easier to get the right digital signage platform, we’ve created an RFP template for you to use to help ensure you get the solution that meets your unique needs.
