A Guide to Crafting an Effective Comms Campaign Strategy & Plan
Structuring your internal communications campaign correctly from the start is critical if you want to understand the true impact of comms—across all the types of things you communicate.
Poppulo now reaches 50 million employees globally
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In today’s complex rapidly-changing world, your ability to adapt to the changing needs of your customers, dynamic moves by your competitors and rising expectations from investors, regulators, and society has become critical in staying ahead.
Failing to adapt carries a high cost—according to BCG research, just over 50% of the Fortune 500 companies from the year 2000 have since gone bankrupt, been bought, or have shut down.
The coronavirus pandemic amplified and accelerated change, magnifying a pre-existing need for most organizations to transform and injecting real urgency. From technological advances, changing customer trends, collaboration driving faster innovation, to the almost overnight shift to virtual ways of working, the pace of change we are seeing is breathtaking.
This guide:
Joss Mathieson
Founder and Chief Encouragement Officer at Change Oasis
Structuring your internal communications campaign correctly from the start is critical if you want to understand the true impact of comms—across all the types of things you communicate.
Don’t miss Poppulo’s final webinar in 2024, where you’ll gain insights on the leadership communication trends that will shape 2025. Join Zora Artis, IABC Fellow and leading alignment and communication strategist, as she explores strategies for building trust, enhancing decision-making, and leading purposefully in a world of increasing complexity and continuous change.
If you’re dedicated to IT security, this whitepaper is for you.